Marketing Strategy Starter Kit
A comprehensive strategic marketing suite for B2B and consumer brands. Implement April Dunford's 5-component positioning framework, build nuanced ideal customer profiles and emotional empathy maps, craft high-converting landing page copy, audit funnel drop-offs, and structure organic growth loops.
Workflow Architecture & Curator Perspective
Why this collection was curated and how the prompts sequence together.
Marketing without distinct positioning is simply expensive noise. This curated kit helps you define exactly what makes your solution uniquely valuable to your best customers. From category differentiation to landing page conversion copywriting and multi-channel launch playbooks, this collection equips marketing leaders with verified growth frameworks.
Strategic Advantages of this Workflow
Recommended Workflow Sequence
Execute these steps in sequence for compound results, or jump straight to any individual step.
Establish 5-Component Product Positioning
Define your market category, competitive alternatives, differentiated capabilities, and target buyer.
Build Positive & Negative Buyer Personas
Create rich ideal customer profiles while explicitly filtering out bad-fit tire-kickers.
Write Conversion-Focused Landing Page Copy
Draft high-converting hero headlines, objection counters, feature callouts, and social proof sections.
Audit Funnel Leaks & Drop-Off Points
Diagnose drop-offs between ad impressions, landing page visits, demo signups, and paid conversions.
Architect Organic Growth & Topic Clusters
Plan authoritative semantic topic clusters that capture high-intent organic search volume.
Included Prompts in this Collection
Execute these 9 prompts sequentially or standalone to achieve your objective.
April Dunford 5-Component Product Positioning & Category Creator
Apply the April Dunford positioning methodology to uncover your differentiated value and competitive alternatives.
Category Differentiation & Value Proposition Canvas
Forge a distinctive value proposition that contrasts your solution against the status quo and establishes pricing power.
B2B Ideal Customer Profile (ICP) & Buyer Persona Profiler
Build a multi-dimensional ICP profile detailing economic buyers, technical champions, blocker personas, and trigger events.
B2B Ideal Customer Profile (ICP) & Emotional Empathy Map Builder
Build a multi-dimensional B2B Ideal Customer Profile with emotional triggers and buying criteria.
Negative Buyer Persona & Anti-ICP Definition Framework
Identify high-churn, unprofitable customer profiles to eliminate wasted marketing ad spend and sales rep distraction.
High-Converting B2B SaaS Landing Page Copywriter
Write razor-sharp above-the-fold hero copy, objection handles, and 3 value pillars.
B2B Marketing Funnel Leak Audit & Drop-Off Diagnostics
Pinpoint where high-value prospects drop out between website visit, signup, demo request, and sales-accepted pipeline.
Omnichannel Product Launch Campaign Playbook
Orchestrate an end-to-end multi-channel marketing campaign across email, social, PR, webinars, and partner amplification.
SEO Semantic Topic Cluster & Hub-and-Spoke Content Strategy
Design a comprehensive semantic topic cluster with 1 authoritative pillar page and 8 supporting sub-topics.
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